Smaller Agency / TorontoBrand strategy · identity · packaging

serious brand work.small-team overhead.

We work on brands that need a sharper idea, a better face or a package people will actually pick up. Noah stays on the work. Specialists join when the work needs them.

80+brands launched
since 2018
A tattooed arm gripping SUPA POWER tangerine creatine gummies SUPA POWER watermelon creatine gummies tossed above a hand A selection of SUPA POWER social content for watermelon and cherry creatine gummies SUPA POWER tangerine creatine gummies photographed in a working gym
Featured proof / SUPA POWER
A supplement brand that refuses to whisper.
Strategy · naming · identity · packaging · launch
View case study
Selected work

made to be chosen.

We helped Pilsner Urquell turn neighbourhood participation into local demand. We helped Grolsch show up at TIFF without acting like a sponsor. The work says more than a capability list ever could.

Selected experience

global portfolios. ambitious challengers.

The studio stays small. The range of work doesn’t. A selection of brands Noah and the Smaller team have helped position, package, launch or move through market.

Pilsner UrquellStrategy · activation · retail ↗ Plank & LoomRebrand · ecommerce · catalogue systems ↗ GrolschBrand extension · experience ↗
AsahiCanadian market rollout
PeroniOOH · national adaptation
Andrew PellerPortfolio · packaging systems
Wayne Gretzky EstatesPackaging
LG ElectronicsPerformance creative
Rolling Meadow DairyStrategy · activation
Noah Barlow, founder of Smaller AgencyNoah Barlow / Founder
Why smaller?

smaller is a model, not an apology.

Noah leads every project. Then we bring in exactly who the work needs: a designer, writer, illustrator, developer, production obsessive or some useful combination of them.

Fewer layers usually means better conversations — and a more sensible invoice.