Smaller Agency / TorontoBrand strategy · identity · packaging

serious brand work.small-team overhead.

We work on brands that need a sharper idea, a better face or a package people will actually pick up. Noah stays on the work. Specialists join when the work needs them.

80+brands launched
since 2018
A tattooed arm gripping SUPA POWER tangerine creatine gummies SUPA POWER watermelon creatine gummies tossed above a hand A selection of SUPA POWER social content for watermelon and cherry creatine gummies SUPA POWER tangerine creatine gummies photographed in a working gym
Featured proof / SUPA POWER
A supplement brand that refuses to whisper.
Strategy · naming · identity · packaging · launch
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Recent proof / Birds Eye View Project

the best redesign wasn’t cosmetic.

A decade of programs needed one clear mission. Drag the line to see how an activity-led site became a system built for participants and supporters.

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The activity-led Birds Eye View Project homepage in November 2023 The redesigned Birds Eye View homepage with clear participant and supporter paths
before / archived November 2023drag the line to compareafter / redesigned system
1 weekWar Feather applications filled.
+30%Event participation and donor activity in the first month.
2xWebsite traffic after launch.
Selected work

made to be chosen.

We helped Pilsner Urquell turn neighbourhood participation into local demand. We helped Grolsch show up at TIFF without acting like a sponsor. The work says more than a capability list ever could.

Selected experience

global portfolios. ambitious challengers.

The studio stays small. The range of work doesn’t. A selection of brands Noah and the Smaller team have helped position, package, launch or move through market.

Pilsner UrquellStrategy · activation · retail ↗ GrolschBrand extension · experience ↗
AsahiCanadian market rollout
PeroniOOH · national adaptation
Andrew PellerPortfolio · packaging systems
Wayne Gretzky EstatesPackaging
LG ElectronicsPerformance creative
Rolling Meadow DairyStrategy · activation
Noah Barlow, founder of Smaller AgencyNoah Barlow / Founder
Why smaller?

smaller is a model, not an apology.

Noah leads every project. Then we bring in exactly who the work needs: a designer, writer, illustrator, developer, production obsessive or some useful combination of them.

Fewer layers usually means better conversations — and a more sensible invoice.