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© 2019 by Smaller Agency Ltd.

Clarity

Brand Development

Package Design

Naming

Feminine. Passionate. Sentimental. Crafted.

Clarity is about quality, beauty and precious moments. It’s about appreciation for the finer things while being a little bit fun and cheeky. It’s what we give to those we care about because it’s timeless.

A clear gem stands out and holds its value becoming more valuable over time. It glitters and holds the light and ultimately makes the bearer feel special.

A gem is forever. And much like wine-making, it’s crafted from a place of passion for art and beauty.

For this brand we developed the unique name, brand position, logo, packaging (8 SKUs) and complete launch strategy.