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© 2019 by Smaller Agency Ltd.


Brand Development

Package Design


Feminine. Passionate. Sentimental. Crafted.

Clarity is about quality, beauty and precious moments. It’s about appreciation for the finer things while being a little bit fun and cheeky. It’s what we give to those we care about because it’s timeless.

A clear gem stands out and holds its value becoming more valuable over time. It glitters and holds the light and ultimately makes the bearer feel special.

A gem is forever. And much like wine-making, it’s crafted from a place of passion for art and beauty.

For this brand we developed the unique name, brand position, logo, packaging (8 SKUs) and complete launch strategy.