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© 2019 by Smaller Agency Ltd.

Grolsch | TIFF

Market Development

 Branded Content

Branded Experience

Print

OOH

Digital

We worked with Grolsch to develop in-market programming that will help them create an impression at TIFF 2019 and gain new retail listings while elevating the brand in the Toronto Market.

 

We developed a fun game available at core bars and restaurants in Toronto aimed at creating branded social interactions. Patrons get a deck of cards with a bag of popcorn. The cards instigate conversation around film and get people chatting. It's part trivia, part social lubricant and 100% fun!

King & John St., Toronto

Adelaide St. West, Toronto

TIFF Bell Lightbox (King St. West)