Grolsch | TIFF

Market Development

Branded Content

Branded Experience

Integrated Campaign





We worked with Grolsch to develop in-market programming that will help them create an impression at TIFF 2019 and gain new retail listings while elevating the brand in the Toronto Market.


We developed a fun game available at core bars and restaurants in Toronto aimed at creating branded social interactions. Patrons get a deck of cards with a bag of popcorn. The cards instigate conversation around film and get people chatting. It's part trivia, part social lubricant and 100% fun!

King & John St., Toronto

Adelaide St. West, Toronto

TIFF Bell Lightbox (King St. West)


© 2019 by Smaller Agency Ltd.

965 Dovercourt Rd. Toronto, ON, M6H 2X6