Grolsch | TIFF
We worked with Grolsch to develop in-market programming that will help them create an impression at TIFF 2019 and gain new retail listings while elevating the brand in the Toronto Market.
We developed a fun game available at core bars and restaurants in Toronto aimed at creating branded social interactions. Patrons get a deck of cards with a bag of popcorn. The cards instigate conversation around film and get people chatting. It's part trivia, part social lubricant and 100% fun!
King & John St., Toronto
Adelaide St. West, Toronto
TIFF Bell Lightbox (King St. West)