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© 2019 by Smaller Agency Ltd.

Peller Estates

Brand Development

Package Design

Reinventing a staple and the largest volume wine brand in Canada was no easy task.

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Peller Estates is based on the concept of social gathering. We identified the brand's core values and tone of voice (crowd-pleasing, tradition, passionate, clean and inviting) and further develop a timeless package design for their wine. Reminiscent of a timeline or film reel the layout evokes a sense of 'events unfolding'.

The updated crest modernizes the geometry through simplification. The changes are subtle, maintaining brand continuity while allowing greater flexibility for integrating the wordmark into a wider range of graphic styles, as well as creating an opportunity for extending the design language to other brand assets (ie: circular frames, parallel bars that mirror the updated cross form etc).