Peller Family Vineyards 

Brand Development

Package Design

Product Launch




Reinventing a staple and the largest volume wine brand in Canada was no easy task.

Peller Family Vineyards is based on the concept of social gathering. We identified the brand's core values and tone of voice (crowd-pleasing, tradition, passionate, clean and inviting) and further develop a timeless package design for their wine. Reminiscent of a timeline or film reel the layout evokes a sense of 'events unfolding'.

Our work included background research, focus group testing, 7 iterations and over 150 different SKUs created from scratch, including custom photography for each pack, outlining the ideal use case and situation - no stock photos here!


© 2019 by Smaller Agency Ltd.

965 Dovercourt Rd. Toronto, ON, M6H 2X6