We established and built the recreational brand for Saturday Cannabis and developed their entire package line for launch in the Canadian market.
Saturday has strong connotations with where most people want to be. Saturday is “your day”. It’s a day to sleep in, relax, chill, go for a run, go out
at night. The variations of the product name communicate the use case and daypart, allowing consumers to understand the strain on their level and in their day.
We successfully introduced Saturday Cannabis as a new cannabis brand in Canada and designed packaging in a very regulated space which required a lot of creativity and legal finessing. But that did not stop us from creating a pack design that stood out on the shelf and produced over 166 variations.