Color Cannabis
x Colouring Book

Color was looking to create cool “swag”. We knew we could do the regular stuff but wanted something more...something that resonated and made sense with the brand but would also peak the interests of consumers. With the name already insinuating a playful and energetic experience we landed on an adult colouring book. The ideal takeaway that didn’t just end up in the bottom of a sock drawer and would give consumers a moment of creativity and peace.

The assets were rolled out through the in-store experience where budtenders could gift consumers with a take-home experience. The colouring book was digitally uploaded and shared across the Color channels with mockups also being included in their social strategy. It allowed users to create, share and be a part of an in-store and digital experience.

WE WORKED ON

Retail

Packaging

Strategy

Social Media

Digital

IR

Budtender education