Color Cannabis x Cookbook

Cannabis consumption has evolved in the legal market and from the evolution of drops, oils, and lotions there have been many ways consumers could use cannabis in their home life. With the holidays approaching, Color wanted to develop a colourful way to tie in the brand with the festive rituals consumers already have engrained in their holiday routines. Enter the Color Cookbook - we collaborated with the client to build out their holiday favourites and share a new take on holiday cooking with consumers.​

We used our creative cooking skills to develop a digital and printable cook book that read similar to a traditional cookbook with easy-to-understand instructions and required ingredients - but we added a little spice.​

The cookbook was distributed both digitally and in various cannabis dispensaries while also being hosted as Instagram stories on the Color page. The local provincial dispensaries also included these recipes in the form or carousels and banners and linked to their Instagram highlights via QR code.

WE WORKED ON

IRetail

Packaging

Strategy

Social Media

Digital

IR

Budtender education