Drool Cannabis Accessories

Drool is a Smaller initiative built around the idea that beautiful cannabis accessories shouldn’t cost an arm, leg, and your unborn child. We saw a gap in the market for display-worthy smoking accessories that would complement your coffee table decor but also wouldn’t shatter your wallet should they slip and break. Replaceable, curated, and brag worthy.

We’ve been working with Canadian artists on some of the unique products and have priced our products to be affordable without sacrificing aesthetics.

The team began working through our brand mission and identifying the price points and the problem to solve. From there we built out the brand guidelines along the premise that this should be fun, playful and a little spicy. With the first purchase of product, and wrapping up the first promotional shoot to launch the website, we’ve been diligent to push this brand as far as possible with a full social strategy, influencer, and PR campaigns and the utmost attention to detail for the unboxing experience.

WE WORKED ON

Identity

Brand Development

Digital

Social

Communications Plan

Strategy Ideation

Packaging

Website